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Content Creator (Eindhoven)

05 January, 2023

Additive Industries

Additive Industries is accelerating industrial Additive Manufacturing (AM) of high end functional metal components. We offer modular and automated metal 3D printing systems, a highly differentiated offering on the market.

Our mission is to design and manufacture metal AM printers that can produce parts to outclass castings and machining as a method for manufacturing.

 

Job mission

The Content Creator is a newly created position at Additive Industries. We are looking for a Content Creator who can understand and detail our Customers Journey. The Content Creator will have a keen eye for writing, proofing, and graphic design to support our Customer Acquisition process and have a direct impact on our company’s growth. This role is responsible for communicating creatively and succinctly our company’s offering. We are seeking a driven, proactive, organized individual for this high-visibility role.

The key aspects of the role are:

Understanding the Target Audience:

  • Define the key buying and influencing personas within our target audience
  • Understand their requirements, pain points and our value proposition to them
  • Determine which platforms Additive Industries can use to communicate with these personas

Content Development:

  • Work closely with our internal teams, customers and partners to identify key topics which would resonate with our target audience
  • Formulate an Editorial Calendar for website, social media and other customer facing material
  • Create original content that is thoughtful, appealing and engaging
  • Be curious to seek out the rationale for our customers behavior and use it to develop a compelling story
  • Manage external vendors for any videos, graphics and other contribution that strengthens your message

Distribution & Analysis

  • Understand where to publish based on your knowledge of our target markets
  • Own the publishing and distribution of your content
  • Track and follow the performance of your work
  • Seek to constantly improve this performance

 

Reporting

The Content Creator reports to the Strategic Marketing Director.

 

Knowledge and experience

 Education

  • Bachelor’s Degree required, preferably in communications, journalism, graphic design, marketing, or a related field
  • 3-5 years of related experience that demonstrates accomplishments, knowledge, skills, and abilities relevant to the position
  • Fluent in English and Dutch, speaking and writing

 

Requirements

  • Proven work experience creating content
  • Strong portfolio/ work examples
  • A keen eye for detail
  • Strong writing skills
  • Experience using HubSpot
  • Understanding of Brand Voice, Buyer Personas and the Customer Journey
  • Highly organized with excellent time management skills and the mindset of a finisher
  • The ability to adapt and create proactive change
  • A strong desire to always be learning
  • A passion for working in high technology environments

 

Culture Additive Industries

Additive Industries is a young and fast-growing professional organization. We have developed a strong pragmatic team attitude in which we work and experiment together in achieving our joint goals. We are looking for a broad range of people with diverse backgrounds to join our organization. We have formulated the following personal traits contributing to our company culture:

  • Open, self-confident and result oriented,
  • Driven by technical challenges, eager to learn and entrepreneurial,
  • Proven team player who takes ownership,
  • Professional and structured.

Apply now